Specific Problems & Solutions
JohnBrooks.com has some major problems that are keeping it from ranking high on search engines.
Problem: META Description Tag
In this case, JohnBrooks.com doesn’t use description tags. When sites don’t specify the description, Google pulls a snippet of text from their page to use for the description. Unfortunately, Google is using the navigation menu for the description. The result looks like this:
Green Home Building in Indianapolis and Carmel Indiana HOME; WHO WE ARE. PRINCIPALS · PARTNERS. WHAT WE DO. GETTING STARTED · ARCHITECTURE · CONSTRUCTION · INTERIORS · QUESTIONS & ANSWERS · FEATURES & BENEFITS ... www.johnbrooks.com/ - 14k - Cached - Similar pages - Note this |
From a potential visitor's point of view, there is little to entice a visit. Not having a description can result in a 20-50% loss in traffic!
Solution
Fixing this problem is easy. Create a META description tag for every page on the site. A typical description tag will:
You want potential visitors to become excited when they see your search result. An example of a proper description tag is:
"Lone Star Custom Homes specializes in Green Homes located in the Indianapolis & Carmel areas of Indiana. Visit our site for more information."
Problem: Heading Tags not SEO Friendly
When browsing through the site, it becomes apparent that the title tags are virtually the same.
Green Home Building in Indianapolis and Carmel Indiana
The goal of every website is to rank for multiple keywords in order to "cast a wider net." Typically, your title tags should explain the content on the page but also contain the most important keyword on the page.
Solution: Change the Title Tags
Look up keywords similar to those already being used, such as eco-friendly homes, earth friendly homes, earth conscious homes, etc. and incorporate into title tags.
Problem: Low Google PageRank
The current Google PageRank for JohnBrooks.com’s home page is 2 (out of a possible 10), while the other pages on the site all have a PageRank of 0-1. PageRank is an assessment of the total link popularity for a website. By increasing the total number of links pointing to a site, you may be able to change the overall PageRank score. Keep in mind that not every website can achieve a PageRank of 10. Every market will vary according to competition levels.
Note: Although PageRank is a Google-specific concept, other top search engines use similar methodology when reviewing Web content.
Solution: Build Links
Building links can be a simple task or a time-intensive process, depending on how you go about it. Joining business groups like the local chamber of commerce is a great idea. Typically, business groups will list your website for free once you've paid for your membership. Another idea is writing a press release and distributing it online. This can be a valuable source for links. If you don't have a story for a press release, you can create an article and post it on one of the many article websites out on the Internet (e.g., the Home Improvement section of ArticleCity.com). Remember to keep your link building out of spam territory. Some webmasters resort to forum spamming or comment spamming which can get a website banned by search engines. Make sure you are always creating valuable, relevant links.
Problem: Javascript Menu
Javascript menus look great, and the functionality helps visitors easily find pages on the website. The problem is that Javascript menus are not SEO friendly and most spiders have a problem reading links contained in these menus.
Solution: Create a Sitemap Page
The easiest way to make your pages SEO friendly while keeping the Javascript navigation menu is to create a sitemap page on your site. The sitemap page should contain a link to each page in your website. By organizing your links, it becomes a useful resource for visitors navigating the site. Also, the home page should link directly to your sitemap page. This enables search engines to find links to your important pages and properly index the entire site.
Please note, this review is purely informational and
GoDaddy.com accepts no liability for the content of this review or for the consequences of any actions taken on the basis of the information provided.
General Comments
The home page of Brewster by the Sea has a great layout and plenty of pictures. The images of the inn looks fantastic, and visitors will find the site appealing when looking for a B & B. Visitors can view every aspect of the inn from reservations to spa services. All in all, this is a very convenient site for those searching for a scenic and relaxing European styled inn.
Specific Positives
Internal Links: The internal linking structure is great. The site has a clear navigation panel on the left and additional text links at the bottom of the page for search engine spiders.
Use of award icons: The display of award icons is a great way to help conversion rates go up. Visitors can see what honors the inn has won and see why they should stay there.
Deals: Everyone likes a great deal, and Brewster’s page prominently displays a large specials button. The specials button takes visitors to a page listing great deals.
Reservations: Visitors can directly book a room from the Web site. This is a critical function for any hotel Web site. Without the ability to book a stay, online visitors are more likely to leave the site.
Gift Certificates: Many B & Bs offer gift certificates to visitors, and Brewster by the Sea is no exception. Brewster by the Sea offers gift certificates and adds indulgences like champagne and chocolates, making the gift certificates more attractive to buyers.
Specific Problems & Solutions
Most of the issues with Brewster by the Sea cannot be seen by the average visitor. The creator of this site spent too much time on the META data and could have spent more time on other important aspects of SEO like title tags, header tags, and a functioning sitemap page.
Problem: Over-optimization of META information
We see this mainly from older sites, but in this example, we see that the creator of Brewster by the Sea has used almost every META tag in the book. Now that’s not to say that this will hurt the site’s ability to rank in the search engines, but it can add to page loading times or could be seen as a form of spam.
Here are the current tags being used:
Solution
Most search engines only look at a few specific META tags because people used to keyword spam this section. The general rule of thumb is to have the following META tags on your page:
Most search engines disregard the keywords tab, but it can be left in for good measure.
Problem: No Heading Tags
None of the Brewsterbythesea.com pages use heading tags. Keywords found in heading tags are generally more valuable to search engines than large fonts.
Solution: Use Heading Tags
Heading tags vary in size from <H1> (largest) to <H6> (smallest). Using heading tags rather than font tags will better emphasize the importance of the heading and subheadings on the site’s pages. Be sure to include your keywords in these segments.
Example:
<H1> Cape Cod Bed & Breakfast</H1>
<H2>A2Z – Unique European Bed & Breakfast</H2>
Problem: Low Google PageRank
The current Google PageRank for the Brewster by the Sea home page is 4 (out of a possible 10), while the other pages on the site all have a PageRank of 3-4. PageRank is an assessment of the total link popularity for a Web site. By increasing the total number of links pointing to a Web site, you may be able to change the overall PageRank score. Keep in mind that not every Web site can achieve a PageRank of 10. Every market will be different according to competition levels.
Note: Although PageRank is a Google-specific concept, other top engines use similar methodology when reviewing Web content.
Solution: Build Links
Building links can be a simple task or a time intensive process depending on how you go about it. Joining business groups like the local chamber of commerce is a great idea. Typically business groups will list your Web site for free once you've paid for your membership. Another idea would be writing a press release and having it distributed online. This can be a valuable source of links. You might not have a story for a press release, so another tip would be to create an article and post it on one of the many article Web sites out on the Internet. Whatever your choice is, remember to keep your link building out of spam territory. Some webmasters will resort to forum spamming or comment spamming; this could get your Web site banned for good with search engines, so make sure you are always creating valuable, relevant links.
Problem: Broken Images and pages
During our site review, we found a broken site map page, a broken links page, and several broken images. The users’ experience can be ruined if they run into too many of these problems.
Solution: Run Traffic Blazer Site Analysis
Traffic Blazer’s Site Analysis Tool will spider your site and provides a list of pages with broken links. Once you run the analysis, just click the “+” .

Then, you will see a list of the broken links for each page. You can then locate these links and fix them in your HTML Editor, or you can send the details to your webmaster.
Legal Notice:
Go Daddy® makes no claims, promises or guarantees about the accuracy, completeness, or adequacies of the advice offered on this Web site and expressly disclaim liability for any errors and omissions. Go Daddy accepts no liability for the consequences of any actions taken on the basis of the information and advice provided. Go Daddy provides no guarantee that such advice will lead to better search engine placement, nor does Go Daddy guarantee increased traffic or revenues from any improvements in your search engine placement. Every effort is made to provide accurate and complete information.
Google, Yahoo!, MSN and Ask.com are registered trademarks of their respective owners. All rights reserved.
Web Site Reviewed: http://www.a2zpa.com
A2Z Home Inspections
General Comments
On the A 2 Z Home Inspections site we see that they are well respected and have multiple certifications pertaining to home inspections. Visitors are always looking for a trust factor and A 2 Z builds visitor trust by displaying their certifications on the home page. The layout of the Web site is very easy to navigate and there are plenty of resources for visitors looking for a home inspector. Contact information is also easily accessible at the top of every page, so if a visitor has any questions they don’t have to go far for a phone number. Also, attached to the website is a blog which is regularly updated with information pertaining to home safety. This is a well thought out Web site that will keep visitors informed and hopefully generate some home inspections for the company.
Specific Positives
Specific Problems & Solutions
Some of the immediate issues we see with the website is on-page over-optimization. Specifically, the Meta Title and the Meta Keywords have over 3,400 terms. This can cause the Web site to be seen as a malicious attack on Google’s ranking system., known as keyword stuffing. Eventually it got so bad that Google and the other search engines had to stop relying on page tags alone for ranking. While the title tag is still the most important tool for on-page optimization it is still a good idea to properly format all of the other tags in good faith.
Problem: Over-optimization of Meta Information
Over-optimization is present throughout the Web site. The Title, Description, and Keywords Meta tags are not properly optimized for any of the primary keywords. Secondly, we see an enormous amount of keyword stuffing under the keyword and description tags (the Keywords Meta tag contains 3,490 words). This can easily be seen as spamming to any search engine. Since search engines show a limited amount of information for each tag, it’s important to optimize these tags to fit within the limits of each search engine. The example below shows the current result when searching for A2Z Home Inspections and our suggested optimized result for the Title and Description Tags.
Current Google search results:
A2Z Home Inspections - Your Peace of Mind is Our Business Serving ...
A2Z is independent, we work for you. The business of inspecting homes is all we do - we do not perform repairs on the homes we inspect, eliminating conflict ...
www.a2zpa.com/ - 75k - Cached - Similar pages
Example of optimized search results:
PA Home Inspections by A2Z – Serving all Northern Counties
A2Z Home Inspections provides comprehensive commercial and residential inspection services including pre purchase and post purchase inspections.
www.a2zpa.com/ - 75k - Cached - Similar pages
Solution Optimize Site for Specific Keywords
While it will take time to fix all of the pages, it’s worth the reward of improved search engine ranking. The simple rule of thumb is that each page on your Web site should contain different information along with relevant titles, keywords, and content. Essentially, each page’s meta information should be specific and relevant to the content on the page.
Problem: No Heading Tags
None of the pages on A2Zpa.com use heading tags for the boldfaced segments above the main page copy. Keywords found in heading tags are generally more valuable to search engines than large fonts.
Solution: Use Heading Tags
Heading tags vary in size from <H1> (largest) to <H6> (smallest). Using heading tags rather than font tags will better emphasize the importance of the heading and subheadings on the site’s pages. Be sure to include your keywords in these segments.
Example:
<H1> Pennsylvania Home Inspections</H1>
<H2>A2Z - Your Northern PA Home Inspection Company</H2>
Problem: Low Google PageRank
The current Google PageRank for the a2zpa.com home page is 2 (out of a possible 10), while the other pages on the site all have a PageRank of 0, which is the lowest possible. PageRank is an assessment of the total link popularity for a Web site. By increasing the total number of links pointing to a Web site you may be able to change the overall PageRank score. Keep in mind that not every website can achieve a PageRank of 10. Every market will be different according to competition levels.
Note: Although PageRank is a Google-specific concept, other top engines use similar methodology when reviewing Web content.
Solution: Build Links
Building links can be a simple task, or a time intensive process depending on how you go about it. Joining business groups like the local chamber of commerce is a great idea. Typically they will list your Web site for free once you've paid for your membership. Another idea would be writing a press release and having it distributed online. This can be a valuable source of links. You might not have a story for a press release, so another tip would be to create an article and post it on one of the many article websites out on the net. Whatever your choice is remember to keep your link building out of spam territory. Some webmasters will resort to forum spamming or comment spamming, this could get your Web site banned for good with the search engines so make sure you are always creating valuable, relevant links.
Legal Notice:
Go Daddy® makes no claims, promises or guarantees about the accuracy, completeness, or adequacies of the advice offered on this Web site and expressly disclaim liability for any errors and omissions. Go Daddy accepts no liability for the consequences of any actions taken on the basis of the information and advice provided. Go Daddy provides no guarantee that such advice will lead to better search engine placement, nor does Go Daddy guarantee increased traffic or revenues from any improvements in your search engine placement. Every effort is made to provide accurate and complete information.
Google, Yahoo!, MSN and Ask.com are registered trademarks of their respective owners. All rights reserved.
Web site reviewed: http://www.haywardharp.com/
General Comments
Margot Hayward’s Web site -- http://www.haywardharp.com/ -- is a simple and nicely designed site, rich on informative, keyword-optimized content. However, because the site’s home page lacks page copy (it simply consists of links to the other pages on the site) and the internal linking between the site’s pages is poor, this Web site needs some work before Margot Hayward can expect to see search engine generated traffic on her site. For Hayward, the main objective is to ensure that her Web site is more spider-friendly. Also, because Margot Hayward’s services are specific to a particular geographic region, geo-targeting the site is highly recommended.
Specific Positives
Specific Problems & Solutions
Problem: Home page lacks copy
Because the home page of Margot Hayward’s site contains no actual page copy, but instead consists of hyperlinks to the other pages on the site, search engines have very little content to work with. Consequently, the search engines will consider the page of poor quality and relevance – indeed, the Google PageRank of the home page is 0, the lowest possible number for an indexed page. This means that except for a few, very specific keywords, such as “Margot Hayward” or the page’s URL, the home page will not show up in the search results of Google, Yahoo, etc. Conversely, the phrase “harp lessons cleveland” does not return this page within the top 100 results for any of the top search engines. In other words: the search engine users that actually find Margot Hayward’s Web site in its current state, most likely will know about Margot and/or her site already.
Solution: This can be easily remedied by adding a comprised version of the key elements of the other pages to the home page. One or two paragraphs which include biographical information, location, and services will help -- as the content is well-written and rich on keywords.
Problem: Title tags not optimized
All of the pages on Margot Hayward’s Web site include unique Title tags. However, all of the Title tags would benefit from being longer and more descriptive. Extending the Title tag content would also allow the inclusion of more keywords in the tags.
Solution: The home page currently has the following title:
Margot Hayward – Harpist
An updated title tag for this page could look like this:
Margot Hayward – Professional harpist in Cleveland, Ohio. Harp lessons, bookings, events
Problem: Description Meta tag not optimized
As is the case with the Title tags, the Description Meta tags on Margot Hayward’s Web site would gain from being longer and more descriptive.
Yahoo Search Result for “Margot Hayward”
Google Search Result for “Margot Hayward”
Both Google and Yahoo (as well as Windows Live Search and Ask.com ) occasionally use a Web page’s Description Meta tag to add a text segment to the search result. (If the keyword the user searched for is found in the page’s body text, the search engines often will use a snippet of the body text instead of the Description Meta tag content). In this case, the home page of Margot Hayward’s Web site lacks both page copy and an optimized Description Meta tag. Consequently, the text used on the search engines’ search results pages fails to provide the user with an accurate description on the Web page’s topic.
Solution: Add content to Description Meta tags on main pages of Web site. The Description Meta tag on the site’s home page is currently identical to the Title tag:
Margot Hayward – Harpist
To improve the tag content, consider adding some of the key elements of the page copy from the main pages on the site. For example:
Margot Hayward – Professional Harpist in Cleveland, Ohio. Harp lessons, performances and events. If you are looking for an experienced professional harpist for a wedding, private party or other special occasion, you have come to the right place. Harp lessons available for all ages and backgrounds.
Problem: Poor site navigation
Only the home page contains a complete list of navigational links to the Web site’s pages. All other pages include a link to the home page, but not to the other pages. This means that all navigation on the site must go through the home page.
Solution: Add complete site navigation – header and/or footer links, for example – to every page on the site. This will make site navigation more intuitive for visitors and facilitate search engine spiders’ access to all site elements.
Problem: Geo-targeting is incomplete
Because Margot Hayward’s harp lessons, performances, etc. are centered around Cleveland and Northeastern Ohio, geo-targeting this Web site is an obvious way of carving out a market niche and reach the exact audiences to whom the site’s content apply.
Solution: Add location information to all pages of the site. This may include body text, Title tags and Description Meta tags. Although search engines use searchers’ IP addresses to serve up region-specific content where applicable, spelling out a specific location will drastically improve the chances of reaching audiences in a specific region.
In addition to geo-targeting the actual site content, Margot Hayward may want to consider submitting the site to various local search services, many of which are free of charge.
Google Maps, for example, offers free local business listings, that allow description, Web site, contact information and directions to show up next to the regular search results in the Google search engine. (See the Local Search Engines section in Traffic Blazer for more information)
By following the recommendations above, Margot Hayward should soon be able to attract more search engine-generated and localized traffic to her Web site, http://www.haywardharp.com/
Legal Notice:
Go Daddy® makes no claims, promises or guarantees about the accuracy, completeness, or adequacies of the advice offered on this Web site and expressly disclaim liability for any errors and omissions. Go Daddy accepts no liability for the consequences of any actions taken on the basis of the information and advice provided. Go Daddy provides no guarantee that such advice will lead to better search engine placement, nor does Go Daddy guarantee increased traffic or revenues from any improvements in your search engine placement. Every effort is made to provide accurate and complete information.
Google, Yahoo!, MSN and Ask.com are registered trademarks of their respective owners. All rights reserved.
Web Site Reviewed: http://www.nancydonline.com
The Nancy D Jewelry Web site contains plenty of good content that has the potential for an opportune search engine ranking. Overall, the content is logically and intuitively distributed onto five distinct pages. However, each of the pages would benefit from targeted keyword research and optimization.
General Comments
Generally speaking, NancyDonline.com is not properly keyword-optimized. The key issues hurting the site, however, can be addressed fairly easily. As well, the site’s topic – nickel free earrings for nickel allergy sufferers – puts it in a fairly limited niche market, which makes it very possible ...<< MORE >>
In the earliest days of search engines – before Google® introduced link analysis as the key to matching search queries with truly relevant content – keyword stuffing was one of the most commonly used forms of search engine spamming. And it often worked. Without having to worry much about the consequences, Webmasters would toss keywords into Title tags, Meta tags, page copy, etc. Eventually, the search engines figured out that keyword stuffing was all-too-easy and all-too-common and they started cracking down on it. Web sites that included blatant keyword spamming not only wouldn’t climb to the top of the rankings, ...<< MORE >>
One of the many questions you may be asking yourself when you start using Traffic Blazer® is: How long is it going to take for me to optimize my site and get the search engine rankings I am hoping for? The answer is: “Well, that depends…”
In fact, it depends on a number of things, including the type of Web site you are operating, the competition you are facing, the search engines you are targeting, and your level of ambition. Lastly, it depends on how much time you are actually prepared to put into the optimization process.
At ...<< MORE >>
Web site reviewed: http://mybeautifulblinds.com/
General comments
Generally speaking, mybeautifulblinds.com is a prime example of a well-built, well-optimized Web site whose search engine ranking unfortunately is hurt by one main factor: a lack of a quality back links.
Overall, the My Beautiful Blinds Web site content is comprehensive, informative and well-written. The content is logically distributed into several, individually optimized pages, each of which could attain a separate search engine indexation and ranking.
The home page (and several other pages from the site) is already indexed by the big four search engines: Google®, Yahoo! ®, ...<< MORE >>
Web site reviewed: http://www.thetwistedwick.com/
General comments
This Web site offers a smooth, professional-looking design and the page content is refined and informative. Unfortunately, this site, in its current state, is unlikely to attain a top search engine ranking. The main problems with this site are:
Incorporating (some ...<< MORE >>