Please note, this review is purely informational and GoDaddy.com accepts no liability for the content of this review or for the consequences of any actions taken on the basis of the information provided.

General Comments
The home page of Brewster by the Sea has a great layout and plenty of pictures. The images of the inn looks fantastic, and visitors will find the site appealing when looking for a B & B. Visitors can view every aspect of the inn from reservations to spa services. All in all, this is a very convenient site for those searching for a scenic and relaxing European styled inn.

Specific Positives
Internal Links:  The internal linking structure is great. The site has a clear navigation panel on the left and additional text links at the bottom of the page for search engine spiders.

Use of award icons: The display of award icons is a great way to help conversion rates go up. Visitors can see what honors the inn has won and see why they should stay there.

Deals:  Everyone likes a great deal, and Brewster’s page prominently displays a large specials button.  The specials button takes visitors to a page listing great deals.

Reservations: Visitors can directly book a room from the Web site. This is a critical function for any hotel Web site. Without the ability to book a stay, online visitors are more likely to leave the site.

Gift Certificates: Many B & Bs offer gift certificates to visitors, and Brewster by the Sea is no exception. Brewster by the Sea offers gift certificates and adds indulgences like champagne and chocolates, making the gift certificates more attractive to buyers.

Specific Problems & Solutions
Most of the issues with Brewster by the Sea cannot be seen by the average visitor. The creator of this site spent too much time on the META data and could have spent more time on other important aspects of SEO like title tags, header tags, and a functioning sitemap page.

Problem: Over-optimization of META information
We see this mainly from older sites, but in this example, we see that the creator of Brewster by the Sea has used almost every META tag in the book.  Now that’s not to say that this will hurt the site’s ability to rank in the search engines, but it can add to page loading times or could be seen as a form of spam.

Here are the current tags being used:

• Title
• Keywords
• Robots
• Bed
• Classification
• Page-topic
• Page-type
• Audience
• Author
• Revisit-after
• Publisher
• Content-language
• Copyright
• Distribution
• City
• State
• Email
• Contact

Solution
Most search engines only look at a few specific META tags because people used to keyword spam this section. The general rule of thumb is to have the following META tags on your page:

• Title
• Description
• Keywords

Most search engines disregard the keywords tab, but it can be left in for good measure.

Problem: No Heading Tags
None of the Brewsterbythesea.com pages use heading tags. Keywords found in heading tags are generally more valuable to search engines than large fonts.

Solution: Use Heading Tags
Heading tags vary in size from <H1> (largest) to <H6> (smallest).  Using heading tags rather than font tags will better emphasize the importance of the heading and subheadings on the site’s pages. Be sure to include your keywords in these segments.

Example:
<H1> Cape Cod Bed & Breakfast</H1>
<H2>A2Z – Unique European Bed & Breakfast</H2>

Problem: Low Google PageRank
The current Google PageRank for the Brewster by the Sea home page is 4 (out of a possible 10), while the other pages on the site all have a PageRank of 3-4. PageRank is an assessment of the total link popularity for a Web site. By increasing the total number of links pointing to a Web site, you may be able to change the overall PageRank score. Keep in mind that not every Web site can achieve a PageRank of 10. Every market will be different according to competition levels.

Note: Although PageRank is a Google-specific concept, other top engines use similar methodology when reviewing Web content.

Solution: Build Links
Building links can be a simple task or a time intensive process depending on how you go about it. Joining business groups like the local chamber of commerce is a great idea. Typically business groups will list your Web site for free once you've paid for your membership. Another idea would be writing a press release and having it distributed online. This can be a valuable source of links. You might not have a story for a press release, so another tip would be to create an article and post it on one of the many article Web sites out on the Internet. Whatever your choice is, remember to keep your link building out of spam territory. Some webmasters will resort to forum spamming or comment spamming; this could get your Web site banned for good with search engines, so make sure you are always creating valuable, relevant links.

Problem: Broken Images and pages
During our site review, we found a broken site map page, a broken links page, and several broken images. The users’ experience can be ruined if they run into too many of these problems.
Solution: Run Traffic Blazer Site Analysis
 
Traffic Blazer’s Site Analysis Tool will spider your site and provides a list of pages with broken links.  Once you run the analysis, just click the “+” .
 


Then, you will see a list of the broken links for each page. You can then locate these links and fix them in your HTML Editor, or you can send the details to your webmaster.

 Legal Notice:
Go Daddy® makes no claims, promises or guarantees about the accuracy, completeness, or adequacies of the advice offered on this Web site and expressly disclaim liability for any errors and omissions. Go Daddy accepts no liability for the consequences of any actions taken on the basis of the information and advice provided.  Go Daddy provides no guarantee that such advice will lead to better search engine placement, nor does Go Daddy guarantee increased traffic or revenues from any improvements in your search engine placement. Every effort is made to provide accurate and complete information.

Google, Yahoo!, MSN and Ask.com are registered trademarks of their respective owners.  All rights reserved.

Web Site Reviewed: http://www.a2zpa.com

A2Z Home Inspections

General Comments
On the A 2 Z Home Inspections site we see that they are well respected and have multiple certifications pertaining to home inspections. Visitors are always looking for a trust factor and A 2 Z builds visitor trust by displaying their certifications on the home page. The layout of the Web site is very easy to navigate and there are plenty of resources for visitors looking for a home inspector. Contact information is also easily accessible at the top of every page, so if a visitor has any questions they don’t have to go far for a phone number. Also, attached to the website is a blog which is regularly updated with information pertaining to home safety. This is a well thought out Web site that will keep visitors informed and hopefully generate some home inspections for the company.

Specific Positives

• There are plenty of informative pages on the Web site that can help people locate a home inspector in Pennsylvania. The site also has specific codes for different counties.
  
• Plenty of ways to contact the company along with a home hints email capture form.
  
• Intuitive, logical site navigation -- The pages on the a2zpa.com Web site are logically linked via the main menu, which enables easy navigation between the various segments on the site. The links in the main menu are all crawlable for search engine spiders, allowing search engines to visit and review all pages on the site.
  
• Geo-targeting is setup for multiple counties in Pennsylvania with links to specific counties with regulation information. This is an excellent way to improve local visibility.
  
• Home page indexed by all three top search engines — All three of the Internet’s top search engines – Google, Yahoo!, and Live Search (MSN). Currently the website is not showing in Ask.com.
  
• There are a large number of certifications which let the consumer know that the company is well respected and can do the job right.

Specific Problems & Solutions
Some of the immediate issues we see with the website is on-page over-optimization. Specifically, the Meta Title and the Meta Keywords have over 3,400 terms. This can cause the Web site to be seen as a malicious attack on Google’s ranking system., known as keyword stuffing. Eventually it got so bad that Google and the other search engines had to stop relying on page tags alone for ranking. While the title tag is still the most important tool for on-page optimization it is still a good idea to properly format all of the other tags in good faith.

Problem: Over-optimization of Meta Information
Over-optimization is present throughout the Web site. The Title, Description, and Keywords Meta tags are not properly optimized for any of the primary keywords. Secondly, we see an enormous amount of keyword stuffing under the keyword and description tags (the Keywords Meta tag contains 3,490 words). This can easily be seen as spamming to any search engine.  Since search engines show a limited amount of information for each tag, it’s important to optimize these tags to fit within the limits of each search engine. The example below shows the current result when searching for A2Z Home Inspections and our suggested optimized result for the Title and Description Tags.

Current Google search results:
A2Z Home Inspections - Your Peace of Mind is Our Business Serving ...
A2Z is independent, we work for you. The business of inspecting homes is all we do - we do not perform repairs on the homes we inspect, eliminating conflict ...
www.a2zpa.com/ - 75k - Cached - Similar pages

Example of optimized search results:
PA Home Inspections by A2Z – Serving all Northern Counties
A2Z Home Inspections provides comprehensive commercial and residential inspection services including pre purchase and post purchase inspections.
www.a2zpa.com/ - 75k - Cached - Similar pages

Solution Optimize Site for Specific Keywords
While it will take time to fix all of the pages, it’s worth the reward of improved search engine ranking. The simple rule of thumb is that each page on your Web site should contain different information along with relevant titles, keywords, and content. Essentially, each page’s meta information should be specific and relevant to the content on the page.

• Define Your Main Keywords
  Use the Traffic Blazer Keyword Generator to find search counts for your main keywords for the past 30 days. The primary focus of the A2Zpa.com Web site is “PA home inspections” or “Pennsylvania home inspections” for people in that area that need an inspection. Additionally, they could target all of the major counties and cities. Keep in mind that there will be a limited number of searches for small towns or areas with low populations.
  
  Once your keywords are defined the next step is to insert them into the website’s tags and content. You can either draw out a map of your website and group similar keywords together or you can create new pages based on keywords you haven’t yet targeted. This works well when targeting smaller regional areas.
  
• Optimize Keywords Meta Tags
  You should limit the number of keywords per page to 5-15, and any keyword that is used should be in the content of the page. For example, one phrase found in the keyword tag is “carbon monoxide hemoglobin” which doesn’t appear anywhere in the actual page content.  Adding keywords in the keywords Meta tag which don’t appear on the page will dilute the reliability of the keywords meta tag on your page. Think of your Web site as a net. Each page is designed to capture a specific audience. Your job is to make sure that the right people get to the right pages. If carbon monoxide hemoglobin is important, it should be worked into the content on a page related to carbon monoxide and other issues/solutions, and only then added to the keywords meta tag.

• Optimize Keywords in Page Copy
  As far as content goes this website has some unique content, but it could definitely use more. We like to see at least 300 – 500 words for each page. Additionally, you want to make sure that the keywords for that page are listed in the content. Assuming that Poconos Home Inspection is the main keyword for the homepage, right now we can see that it is listed only once on the entire page.

• Optimize Keywords for Images
  a2zpa.com has very few pictures and none of the images feature Alt attributes. Alt attributes are short descriptions of the images that display upon mouseover and when the image cannot be displayed in a browser.  Alt attributes are also valuable to the blind and those with text-only browsers. Alt attributes should be concise and include keywords which provide enough description for readers to understand the image even if they can’t see it.

Problem: No Heading Tags
None of the pages on A2Zpa.com use heading tags for the boldfaced segments above the main page copy. Keywords found in heading tags are generally more valuable to search engines than large fonts.

Solution: Use Heading Tags
Heading tags vary in size from <H1> (largest) to <H6> (smallest).  Using heading tags rather than font tags will better emphasize the importance of the heading and subheadings on the site’s pages. Be sure to include your keywords in these segments.

Example:
<H1> Pennsylvania Home Inspections</H1>
<H2>A2Z - Your Northern PA Home Inspection Company</H2>

Problem: Low Google PageRank 
The current Google PageRank for the a2zpa.com home page is 2 (out of a possible 10), while the other pages on the site all have a PageRank of 0, which is the lowest possible. PageRank is an assessment of the total link popularity for a Web site. By increasing the total number of links pointing to a Web site you may be able to change the overall PageRank score. Keep in mind that not every website can achieve a PageRank of 10. Every market will be different according to competition levels.

Note: Although PageRank is a Google-specific concept, other top engines use similar methodology when reviewing Web content.

Solution: Build Links
Building links can be a simple task, or a time intensive process depending on how you go about it. Joining business groups like the local chamber of commerce is a great idea. Typically they will list your Web site for free once you've paid for your membership. Another idea would be writing a press release and having it distributed online. This can be a valuable source of links. You might not have a story for a press release, so another tip would be to create an article and post it on one of the many article websites out on the net. Whatever your choice is remember to keep your link building out of spam territory. Some webmasters will resort to forum spamming or comment spamming, this could get your Web site banned for good with the search engines so make sure you are always creating valuable, relevant links.

Legal Notice:
Go Daddy® makes no claims, promises or guarantees about the accuracy, completeness, or adequacies of the advice offered on this Web site and expressly disclaim liability for any errors and omissions.  Go Daddy accepts no liability for the consequences of any actions taken on the basis of the information and advice provided.  Go Daddy provides no guarantee that such advice will lead to better search engine placement, nor does Go Daddy guarantee increased traffic or revenues from any improvements in your search engine placement. Every effort is made to provide accurate and complete information.

Google, Yahoo!, MSN and Ask.com are registered trademarks of their respective owners.  All rights reserved.

Web site reviewed: http://www.haywardharp.com/

General Comments
Margot Hayward’s Web site -- http://www.haywardharp.com/ -- is a simple and nicely designed site, rich on informative, keyword-optimized content. However, because the site’s home page lacks page copy (it simply consists of links to the other pages on the site) and the internal linking between the site’s pages is poor, this Web site needs some work before Margot Hayward can expect to see search engine generated traffic on her site. For Hayward, the main objective is to ensure that her Web site is more spider-friendly. Also, because Margot Hayward’s services are specific to a particular geographic region, geo-targeting the site is highly recommended.

Specific Positives 

• Simple design – The Margot Hayward Web site is a pleasure to look at. It consists of six pages, including the home page. The layout is simple and pleasing. Gradients, stylistic fonts and drop shadows complement the color tones in the images and blend well with the overall layout.
• Informative, keyword-optimized text – Each page on this Web site – with the exception of the home page – contains a segment of well-written and informative text, which clearly targets a well-defined audience.
• Clearly defined market niche – Margot Hayward has a clearly-defined target audience for her site. Anyone interested in booking harp lessons, performances, etc. can find abundant information about Hayward, her career, education and services on the site. And because Hayward specifically targets audiences in and around Northeastern Ohio (where she works and resides), the Web site can easily be geo-targeted, thus carving out an even more clearly defined market niche.
• The home page is indexed by three of the four top search engines. – Search engines Google, Yahoo! and Windows Live Search all include the home page of Margot Hayward’s Web site in their indices. None of the other pages (on which all of the textual content resides), however, are currently indexed. Ask.com currently does not index any pages from the site.
• Inbound links in place – Several, topically relevant sites currently link to pages on Margot Hayward’s Web site. Although more backlinks (i.e., links that point to the site) would be opportune, Margot Hayward doesn’t need to be overly concerned with link building at this point in time.

Specific Problems & Solutions

Problem: Home page lacks copy
Because the home page of Margot Hayward’s site contains no actual page copy, but instead consists of hyperlinks to the other pages on the site, search engines have very little content to work with. Consequently, the search engines will consider the page of poor quality and relevance – indeed, the Google PageRank of the home page is 0, the lowest possible number for an indexed page.  This means that except for a few, very specific keywords, such as “Margot Hayward” or the page’s URL, the home page will not show up in the search results of Google, Yahoo, etc. Conversely, the phrase “harp lessons cleveland” does not return this page within the top 100 results for any of the top search engines. In other words: the search engine users that actually find Margot Hayward’s Web site in its current state, most likely will know about Margot and/or her site already. 

Solution: This can be easily remedied by adding a comprised version of the key elements of the other pages to the home page.  One or two paragraphs which include biographical information, location, and services will help -- as the content is well-written and rich on keywords.

Problem: Title tags not optimized
All of the pages on Margot Hayward’s Web site include unique Title tags. However, all of the Title tags would benefit from being longer and more descriptive. Extending the Title tag content would also allow the inclusion of more keywords in the tags.

Solution: The home page currently has the following title:

Margot Hayward – Harpist

An updated title tag for this page could look like this:

Margot Hayward – Professional harpist in Cleveland, Ohio. Harp lessons, bookings, events

Problem: Description Meta tag not optimized
As is the case with the Title tags, the Description Meta tags on Margot Hayward’s Web site would gain from being longer and more descriptive.

Yahoo Search Result for “Margot Hayward”

Google Search Result for “Margot Hayward”


Both Google and Yahoo (as well as Windows Live Search and Ask.com ) occasionally use a Web page’s Description Meta tag to add a text segment to the search result. (If the keyword the user searched for is found in the page’s body text, the search engines often will use a snippet of the body text instead of the Description Meta tag content). In this case, the home page of Margot Hayward’s Web site lacks  both page copy and an optimized Description Meta tag. Consequently, the text used on the search engines’ search results pages fails to provide the user with an accurate description on the Web page’s topic.

Solution: Add content to Description Meta tags on main pages of Web site. The Description Meta tag on the site’s home page is currently identical to the Title tag:

Margot Hayward – Harpist

To improve the tag content, consider adding some of the key elements of the page copy from the main pages on the site. For example:

Margot Hayward – Professional Harpist in Cleveland, Ohio. Harp lessons, performances and events. If you are looking for an experienced professional harpist for a wedding, private party or other special occasion, you have come to the right place. Harp lessons available for all ages and backgrounds.

Problem: Poor site navigation
Only the home page contains a complete list of navigational links to the Web site’s pages. All other pages include a link to the home page, but not to the other pages. This means that all navigation on the site must go through the home page.

Solution: Add complete site navigation – header and/or footer links, for example – to every page on the site. This will make site navigation more intuitive for visitors and facilitate search engine spiders’ access to all site elements.

Problem: Geo-targeting is incomplete
Because Margot Hayward’s harp lessons, performances, etc. are centered around Cleveland and Northeastern Ohio, geo-targeting this Web site is an obvious way of carving out a market niche and reach the exact audiences to whom the site’s content apply.

Solution: Add location information to all pages of the site. This may include body text, Title tags and Description Meta tags. Although search engines use searchers’ IP addresses to serve up region-specific content where applicable, spelling out a specific location will drastically improve the chances of reaching audiences in a specific region.

In addition to geo-targeting the actual site content, Margot Hayward may want to consider submitting the site to various local search services, many of which are free of charge.

Google Maps, for example, offers free local business listings, that allow description, Web site, contact information and directions to show up next to the regular search results in the Google search engine.  (See the Local Search Engines section in Traffic Blazer for more information)

By following the recommendations above, Margot Hayward should soon be able to attract more search engine-generated and localized traffic to her Web site, http://www.haywardharp.com/

Legal Notice:
Go Daddy® makes no claims, promises or guarantees about the accuracy, completeness, or adequacies of the advice offered on this Web site and expressly disclaim liability for any errors and omissions.  Go Daddy accepts no liability for the consequences of any actions taken on the basis of the information and advice provided.  Go Daddy provides no guarantee that such advice will lead to better search engine placement, nor does Go Daddy guarantee increased traffic or revenues from any improvements in your search engine placement.   Every effort is made to provide accurate and complete information.

Google, Yahoo!, MSN and Ask.com are registered trademarks of their respective owners.  All rights reserved.

Web Site Reviewed: http://www.nancydonline.com

The Nancy D Jewelry Web site contains plenty of good content that has the potential for an opportune search engine ranking. Overall, the content is logically and intuitively distributed onto five distinct pages. However, each of the pages would benefit from targeted keyword research and optimization.

General Comments
Generally speaking, NancyDonline.com is not properly keyword-optimized. The key issues hurting the site, however, can be addressed fairly easily. As well, the site’s topic – nickel free earrings for nickel allergy sufferers – puts it in a fairly limited niche market, which makes it very possible ...<< MORE >>

In the earliest days of search engines – before Google® introduced link analysis as the key to matching search queries with truly relevant content – keyword stuffing was one of the most commonly used forms of search engine spamming. And it often worked. Without having to worry much about the consequences, Webmasters would toss keywords into Title tags, Meta tags, page copy, etc. Eventually, the search engines figured out that keyword stuffing was all-too-easy and all-too-common and they started cracking down on it. Web sites that included blatant keyword spamming not only wouldn’t climb to the top of the rankings, ...<< MORE >>

One of the many questions you may be asking yourself when you start using Traffic Blazer® is: How long is it going to take for me to optimize my site and get the search engine rankings I am hoping for? The answer is: “Well, that depends…”

In fact, it depends on a number of things, including the type of Web site you are operating, the competition you are facing, the search engines you are targeting, and your level of ambition. Lastly, it depends on how much time you are actually prepared to put into the optimization process.

At ...<< MORE >>

Web site reviewed: http://mybeautifulblinds.com/

General comments
Generally speaking, mybeautifulblinds.com is a prime example of a well-built, well-optimized Web site whose search engine ranking unfortunately is hurt by one main factor: a lack of a quality back links.

Overall, the My Beautiful Blinds Web site content is comprehensive, informative and well-written. The content is logically distributed into several, individually optimized pages, each of which could attain a separate search engine indexation and ranking.

The home page (and several other pages from the site) is already indexed by the big four search engines: Google®, Yahoo! ®, ...<< MORE >>

Web site reviewed: http://www.thetwistedwick.com/

General comments
This Web site offers a smooth, professional-looking design and the page content is refined and informative. Unfortunately, this site, in its current state, is unlikely to attain a top search engine ranking. The main problems with this site are:

• Domain forwarding – The site’s domain – thetwistedwick.com – is forwarded.
• Third-party page content – The target site is populated with a third party's (i.e., Gold Canyon) content. 
• Title tags not optimized – The site needs keyword-optimized Title tags on all pages.

Incorporating (some ...<< MORE >>