Web site reviewed: http://www.thetwistedwick.com/

General comments
This Web site offers a smooth, professional-looking design and the page content is refined and informative. Unfortunately, this site, in its current state, is unlikely to attain a top search engine ranking. The main problems with this site are:

• Domain forwarding – The site’s domain – thetwistedwick.com – is forwarded.
• Third-party page content – The target site is populated with a third party's (i.e., Gold Canyon) content. 
• Title tags not optimized – The site needs keyword-optimized Title tags on all pages.

Incorporating (some of) the suggested changes outlined below will help position this Web site for a decent search engine ranking for such keywords as "candles," "scented candles," etc. If this is not possible, paid search engine advertising and/or direct advertising (e.g., business cards, flyers, e-mail marketing, etc.) likely will generate more business than search engine optimization.

Specific Problems & Solutions
Problem:
Domain is forwarded: No actual content for search engines to work with.
The domain www.thetwistedwick.com is forwarded to mygccandle.com/twistedwick/HOME/tabid/21348/Default.aspx. This means that thetwistedwick.com contains a Title and Keywords Meta tag, but all actual Web site content, including product descriptions, etc., resides on the target site for the forwarded domain.

Solution:
Though domain forwarding certainly has its merits — it can be used when registering alternate spellings and/or top-level domain (extension) variations of a Web site's main domain, for example — it is not recommended in the context of search engine optimization. Generally speaking,  a forwarded domain should NEVER be submitted to a search engine. Submit the target URL (the address to which the domain is forwarded) instead.

The easiest solution to this problem is to refrain from simply forwarding the domain and instead build an actual Web page for the thetwistedwick.com domain and link to the Gold Canyon content from there. That way, there will be actual, unique, and, hopefully, keyword-optimized content on thetwistedwick.com. A real Web page with real content will always outperform a forwarded domain that only contains a frame, a link and some HTML tags that will have little or no effect on the search engine ranking.

Specifically, thetwistedwick.com could be the home of one or more pages that describe the scented candles offered on the target site, the business philosophy and your own personal information.

Problem:
Third-party content on target site.
Most of the content on the target domain appears to belong to the Gold Canyon company.

Solution:
Search engines prefer unique content. Therefore, to the extent that the page content can in any way be personalized, it should. Only if the content on the target site for thetwistedwick.com is noticeably different from that of similar "independent demonstrator" sites will search engines consider indexing and rewarding the page with a decent ranking. If not, the best solution is the one described above: Building an actual Web page with real content and place on thetwistedwick.com.

Problem:
Title tag not keyword-optimized.
The Title tag used on this Web site is "The Twisted Wick," which includes no real keywords.

Solution:
Add one or two keywords — such as "candles" or "scented candles" — to the Title tag of at least the Web site's home page. Search engine users are considerably more likely to search for the word "candles" than for the phrase "the twisted wick." As a rule of thumb, company names do not belong in Title tags unless they have particular name recognition or happen to include one or more keywords.

Problem:
Description tag missing.
The forwarded domain and the pages on the target site include Title tag and Keywords Meta tag. However, they lack a Description Meta tag.

Solution:
Compose and add a concise, enticing and descriptive description Meta tag to each of the main pages on the Web site.

Problem:
Keywords not clearly identified.

Solution:
Ensure that Title tag, Meta tags, page copy, etc. include two-three carefully-selected keywords. Specifically, the words "candle" and "scented candle" (as well as any other words/phrases deemed appropriate) should be included in all HTML tags and at least once in every paragraph of body text. Each of the main pages should be optimized for two-three keywords.

Problem:
Ordering options are less than user-friendly, as the user needs to take multiple steps in order to place an order.

Solution:
Add an "Order Products" (or similar) tab to the main menu. Consider enabling direct link to products section from home page. The more hoops the buyer needs to jump through, the more likely he/she is to abort the process before having completed the purchase.

Problem:
No back links (i.e., links pointing to the site). Back links are of critical importance, especially as the on-page content on this Web site does not in itself secure a top search engine ranking.

Solution:
Build links. Get other Web site owners (such as customers) to link to the site. Links can be bought or exchanged. Exchanging links is usually a better idea.

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