Web site reviewed: http://mybeautifulblinds.com/

General comments
Generally speaking, mybeautifulblinds.com is a prime example of a well-built, well-optimized Web site whose search engine ranking unfortunately is hurt by one main factor: a lack of a quality back links.

Overall, the My Beautiful Blinds Web site content is comprehensive, informative and well-written. The content is logically distributed into several, individually optimized pages, each of which could attain a separate search engine indexation and ranking.

The home page (and several other pages from the site) is already indexed by the big four search engines: Google®, Yahoo! ®, Live Search (MSN®), and Ask.com®. This means that the main focus is to improve the site’s ranking in those search engines.

The mybeautifulblinds.com home page currently has a Google PageRank of 1 (of a possible 10). This rank is very low and might reflect the fact that the page was indexed very recently. However, the most likely reason for the low PageRank is that the page only has six back links listed in the Google search engine (i.e., links pointing to it from external sites). And none of the originating pages for the backlinks boast particularly high PageRanks themselves. All four of the top search engines consider backlinks critical to top rankings.  Consequently, the main focus for the continued search engine optimization process for this Web site should be link building.

See below for an overview of the specific positives and potential problems detected while reviewing mybeautifulblinds.com.

Specific Positives

• Well-rounded, well-optimized and logically arranged site — The Web site consists of several pages, each of which has a clearly defined topic and is optimized for individual keywords. Navigational links are placed in intuitive locations on site. The site is fully spiderable as all pages are connected with functional, crawlable hyperlinks.
  
• Pages optimized with individual Title tags — Each of the main pages on the Web site features an individually optimized Title tag that highlights the specific content of the page in question. Applying individual Title tags to Web pages is key to attaining separate indexation and search engine rankings for multiple pages on a Web site.
  
• Included sitemap helps users and search engines navigate the site — A sitemap enables visiting users and search engine spiders to gain a quick overview of all content on the Web site. A sitemap is particularly useful on a Web site that – like this one – includes a double-digit number of pages.
  
• Plenty of informative, keyword-optimized page copy — Each page on this Web site contains informative, unique, keyword-optimized body text. The search engines, especially Google, tend to reward this type of page content (compared to generic or duplicate text).
  
• Keyword-optimized Alt attributes on all images on site —Although Alt attributes are among the smaller factors in the search engines’ ranking calculations; they still provide Webmasters with an excellent opportunity to legitimately insert keywords into their Web site content.
  
• Home page indexed by all four top search engines — All four of the Internet’s top search engines – Google, Yahoo!, Live Search (MSN), and Ask.com currently list this Web site’s home page. Indexation with the top search engines is imperative to attracting traffic. Once a Web site is indexed with the top search engines, Webmasters can focus on smaller, niche-oriented search engines and directories.

Specific Problems & Solutions

Problem: Very low Google PageRank
The current Google PageRank for the My Beautiful Blinds home page is 1, which is generally the lowest PageRank applied to fully-indexed content. (Other indexed pages have PageRanks of 0 indicating that Google has yet to complete reviewing them and assessing their relative importance.) Because the PageRank is the single-most important factor in Google’s ranking algorithm, a PageRank of 1 makes it very difficult to secure a top ranking for popular keywords.

Note: Although PageRank is a Google-specific concept, other top engines use similar methodology when assessing reviewing Web content.

• Solution:
  The PageRank is mainly based on link analysis: Quality back links (i.e., inbound links from highly-ranked, topically similar sites) are generally rewarded with improved PageRank. In order to boost a Web site’s PageRank, one must thus embark on a targeted link building campaign. Mybeatifulblinds.com currently has six back links listed in the Google index. Competing sites with top search engine rankings all have more back links and, consequently, higher PageRanks than this one. Link building should be a continual process that helps the Web site owner gradually improve and cement his/her search engine ranking. However, when the starting point is a PageRank of 1, this issue must be addressed immediately.

Problem: Few and low-quality backlinks
The home page for this site currently has six back links listed in the Google index. The originating pages are topically similar, but none of them boast impressive PageRanks.

• Solution:
  Build links. The only way to effectively improve a Web page’s PageRank is to create links to it. Link building can be done in several different ways. Reciprocal linking and directory submission are the two most obvious methods of obtaining back links.
  
  Reciprocal linking is the concept of exchanging links with another Web site. Note that in order for reciprocal links to be effective, the sites that are exchanging links must be topically similar.
  
  Having a Web site listed in a Web directory automatically creates a back link that may help improve PageRank and search engine ranking. Note that not all directories are ranked highly by the top search engines and that listings in those directories may have little or no impact on PageRank/search engine ranking.
  

Problem: Low search engine ranking for main keywords
This Web site is consistently outperformed by competitor sites on search engine results pages for applicable keywords.

• Solution:
  Topically similar, but higher-ranking Web sites generally separate themselves from mybeautifulblinds.com by having higher PageRanks. For most other search engine optimization factors, including Title tags, Meta tags and keyword-optimized page copy, the My Beautiful Blinds Web site is very competitive. Consequently, link building, again, is the key. See above for specific information about link building.
  

Problem: Crowded marketplace 
It appears that the window blind/shutter playing field on the Internet is fairly crowded. This means that attaining a top search engine ranking for popular keywords can prove quite difficult and time-consuming.

• Solution:
  In addition to link building (see above), the most effective way to address is this issue is to focus on niche markets. This can be done by optimizing the Web site for keywords that are somewhat less competitive and generic than top ones like “window blinds,” “shutters,” or “shades.” Doing so narrows down the potential customer base, but makes it more realistic to secure a decent ranking.
  
  Mybeautifulblinds.com is currently ranked no. 21 for the more specific and less competitive keyword phrase “discount window blinds” in the Google search engine. That is a good start.
  

Problem: Description Meta tags not composed as complete sentences
The Description Meta tags used on this Web site read more like Keywords Meta tags than actual descriptions. That is: The tags look like keyword lists, rather than actual sentences.

• Solution:
  Ensure that all Description Meta tag content consists of complete, cohesive sentences.

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